Anton(iuk)
creative & design leader / strategist
brand & product experience · teams that own the work · lean systems & AI workflows
Product-minded, with a brand-first background. I help companies make their products clearer, more trusted, and easier to scale through brand systems, product experience, design operations, and stronger design teams. My strongest base is brand design: positioning, creative direction, visual systems, communication, and the practical work of making a brand coherent across every touchpoint. But my recent work has lived close to product: web experience, customer journeys, design systems, data-informed improvements, and how design affects trust, adoption, and conversion.
Prague, Czechia: on-site, hybrid | worldwide: remote
Case studies
4 case studies shown.
SaaS brand refresh
Led Wrike’s brand refresh as a cross-functional initiative, connecting strategy, product maturity, visual systems, rollout, and team ownership.
Product design management
Built Wrike’s web experience design function around research, experimentation, roadmap ownership, design systems, and measurable product thinking.
Fintech brand development
Rebuilt Sovest’s brand and product communication system to support trust, product growth, consistency, and faster execution with a smaller team.
Creating a brand-led growth system
Re-established practical brand ownership by connecting brand, product, content, research, governance, and AI-enabled workflows into one system.